Practitioner Course

Frameworks in Business

How to create a health framework to increase your impact and income.

Online Course
1 lesson


Lifetime Access OR Subscriber Pass


90 min/lesson
1.5 Hours total


Sam Shay

About this course

Frameworks are ways to simplify concepts and processes. For example, the well-known 4R gastrointestinal repair process developed by Jeff Bland is a framework. a potentially complicated set of protocols is simplified to a 4-part process that is easy to remember and also to explain to patients. There are many other frameworks and you're likely already using some.

In this course we will explore the ways health frameworks allow you to simplify your clinic care, patient compliance and also your business strategy.

Dr Sam Shay will lead you through the reasons to set up a framework. These will help you free up time and at the same time, help you to share your knowledge and experience. A framework is a very useful tool to help you take your knowledge and use it to write a book, teach a course, leave a legacy and ultimately grow your business.

A framework will give you a focus so you do not have to repeat yourself to your clients, nor do you have to overwhelm clients with information. By streamlining your message you will be able to scale and distribute your knowledge. In addition, the structure will enable you to protect and monetise your product. Dr Shay will also step you through the challenges of not having a framework.

The course takes a deep dive into a number of successful frameworks across the health and business domains and identifies 6 types of frameworks:
  • Numbers 
  • Alliteration 
  • Colours 
  • Clustering 
  • Acronyms
  • Geometry 

He then discusses how to make a framework, identify your ideal client and then you need to produce content that is tailored to your ideal client. This involves finding the patterns in your content to framework and then make an educational product from this framework that you can market and distribute. 
What you receive:
  • Clear protocol explanations from some of the world's top practitioners
  • Clinical pearls for improved practice results
  • Access to your audio and video recordings via the App Store
  • A downloadable PDF of the presenter’s slides
  • Links to all referenced research papers and useful clinical handouts
  • Access to the community hub where you can get answers to your questions
  • A 30-day money back guarantee

From this course you will

  • Learn what frameworks are and how they work
    Explore the benefits of health frameworks as sales and marketing tools
  • Learn about successful frameworks in practice
  • Learn how to identify your ideal client and produce a framework that appeals to them
  • Learn how to turn your framework into an educational product that you can market and distribute

What's in this course

Your Presenter

Dr Sam Shay

Dr Sam Shay helps entrepreneurs and mom-preneurs “framework” their expertise so they can scale their message and impact in the world and achieve personal financial freedom. 
Dr Shay walked his own health journey from being chronically unwell from age 6-18 including gut problems, low energy, low resilience, sugar and screen addictions, insomnia, and high stress. He dedicated his life to natural medicine get himself and others well, which led him to functional medicine and functional testing.

Dr Shay’s also coaches biohackers, entrepreneurs, and mom-preneurs using advanced functional testing and genetic testing to increase energy, resilience, and creativity.