Join Lauren Salaun, a PR and influencer marketing expert, for this deep dive into how to create strategic visibility to grow your practice. This course will teach you how to elevate your visibility to stand out as an authority in your industry and make an even bigger impact to generate more income and help more people.
This course will step you through the common mistakes that clinicians make that get in the way of maximum visibility and exposure. She will dive into some PR myths and do important mindset work to help you understand what's holding you back from being more visible.
The second lesson will explore the role of public relations in your practice and discusses the ways PR can help you scale your business. This presentation will cover the basics of PR and, importantly, will establish the foundational elements that must be in place before you start putting yourself out there!
The course will then delve into the importance of your brand story and key messages so that you can learn how to pitch yourself to secure strategic visibility. We dig into how to develop your core messages, how to share your story and learn how to pitch to various types of media outlets to secure more visibility. You will learn how to tailor your pitch to suit diverse media outlets, such as print media, online media, influencers and podcasts.
The course concludes with tips on what to do once you get visible. How do your strategies need to change once things begin to snowball? You will learn systems to implement for efficiency so you can stay focused on client care. You will also learn how to leverage the "snowball effect" to get more visibility with less effort, how to outsource aspects of your work and how to build a supportive team.
