Practitioner Course

Public Relations for Clinicians

Learn how to leverage strategic visibility to grow your practice.
Format

Online Course
6 lessons

Availability

12 Months OR Subscriber Pass

Duration

30 + min/lesson
3 Hours total

Presenter

Lauren Salaun

About this course

Join Lauren Salaun, a PR and influencer marketing expert, for this deep dive into how to create strategic visibility to grow your practice. This course will teach you how to elevate your visibility to stand out as an authority in your industry and make an even bigger impact to generate more income and help more people.

This course will step you through the common mistakes that clinicians make that get in the way of maximum visibility and exposure. She will dive into some PR myths and do important mindset work to help you understand what's holding you back from being more visible.

The second lesson will explore the role of public relations in your practice and discusses the ways PR can help you scale your business. This presentation will cover the basics of PR and, importantly, will establish the foundational elements that must be in place before you start putting yourself out there!

The course will then delve into the importance of your brand story and key messages so that you can learn how to pitch yourself to secure strategic visibility. We dig into how to develop your core messages, how to share your story and learn how to pitch to various types of media outlets to secure more visibility. You will learn how to tailor your pitch to suit diverse media outlets, such as print media, online media, influencers and podcasts.

The course concludes with tips on what to do once you get visible. How do your strategies need to change once things begin to snowball? You will learn systems to implement for efficiency so you can stay focused on client care. You will also learn how to leverage the "snowball effect" to get more visibility with less effort, how to outsource aspects of your work and how to build a supportive team. 
What you receive:
  • Clear protocol explanations from some of the world's top practitioners
  • Clinical pearls for improved practice results
  • Access to your audio and video recordings via the App Store
  • A downloadable PDF of the presenter’s slides
  • Links to all referenced research papers and useful clinical handouts
  • Access to the community hub where you can get answers to your questions
  • A 30-day money back guarantee

From this course you will

  • Learn about the mistakes you're making that are getting in the way of more visibility and exposure
  • Update your public relations skills and learn why PR is essential to business growth
  • Learn how to get your message out there on different forms of media - print, online, podcasts and influencers
  • Learn how to craft a compelling brand story and key messages 
  • Learn how to pitch yourself to secure strategic visibility
  • Explore the PR snowball effect and how to deal with growth
  • Explore different systems to improve efficiency so you can focus on patient care

What's in this course

Your Presenter

Lauren Salaun

Lauren Salaun is a PR and marketing consultant, healthy lifestyle expert, media personality, and entrepreneur. A lifelong athlete (and a bit of a recovering perfectionist workaholic), Lauren spent the first decade of her career in public relations and marketing before launching her health and fitness coaching business in 2015.

Over the last several years, while helping people live their healthiest lives and dipping her toes into the world of fitness competitions, Lauren has also coached many fitness professionals on how to build their influence online and monetize their social media.

Lauren decided to really get back to her PR and Marketing roots and launch influence+impact, an influencer marketing and social media PR agency, where she helps entrepreneurs elevate their visibility online and establish authority in their industry so they can increase their income and and make more of an impact.